Marche truly has it all, with a bit of everything most tourists are looking for. The sandy Adriatic coastline is to the east while the Apennine Mountains lie to the west with charming hilltop villages, vineyards, farmland, and nature reserves in between. The capital and main transport hub of the region is Ancona, home to an international airport and ferry port, making it the natural place to start for most. It’s a good base for exploring the entire region as well as for those interested in history, and there are even beaches here too. But there are many other cities and villages to consider when trying to decide where to stay in Marche, depending on your particular interests. Marche offers destinations that are ideal for everyone from foodies and wine enthusiasts to culture vultures, beach lovers, outdoor adventurers, and more. Before booking your accommodation, consider which might be your ideal place to stay in the region.
The seaport city of Ancona is one of the main ports on the Adriatic Sea, providing ferry connections to and from Croatia, Greece, Turkey, and Albania. As most people begin their exploration of Marche here, it makes sense to spend at least a couple of nights in Ancona even if you don’t make it a base for your entire trip. It’s within easy reach of popular destinations, including the Conero Riviera with its beautiful beaches and the UNESCO-listed hilltop town of Urbino. Ancona has its own picturesque beaches too, along with an interesting history to explore, dating back to around 387 BC when it was founded by Greek settlers. If you stay in the historical center, you’ll be steps from many monuments and attractions, from Piazza del Plebiscito with its many bars, restaurants, and great people-watching to the 16th-century fortress and San Ciriaco Cathedral with its impressive mix of Romanesque and Byzantine architectural styles.
There are many beach towns in Marche for those who primarily want to enjoy a beach getaway, but Pesaro is one of the best. Nestled between the sea and the Apennine Mountains, it boasts gorgeous golden beaches that include several Blue Flag stretches, a designation awarded based on cleanliness and water quality. Plus, there are wild nature reserves, lush parks, historic landmarks, and art museums. Orti Guili Gardens is right in the town center and was Italy’s first public park, developed in the early 1800s. It sits along the Foglia River just a short distance from the sea and provides a popular setting for summer cultural events. The main square, Piazza del Popolo, is home to the 15th-century Ducal Palace and other historical sites, encircling a 17th century fountain with bronze dolphins. When it comes to accommodation, there is everything from budget-friendly hotels close to the beach to luxurious beachfront venues with lidos and spas.
One of the most beautiful towns in Marche, hilltop Urbino is also one of the best places for art and culture lovers to stay. It was one of Italy’s cultural capitals in the 15th century, a time when some of the most renowned architects and artists gathered here. From the layout of the streets to the architecture, it’s like walking into another era, yet it’s also a vibrant university town that balances the old and new. In addition to being a UNESCO World Heritage Site with an incredible legacy of Renaissance culture, there are many art galleries, unique shops, wine bars, and restaurants. The main reason to stay here is to immerse yourself in history, 500 years back in time, with Urbino known as the “cradle of the Renaissance” alongside Florence. It’s also an uncrowded, hidden gem with affordable places to stay as well as offering some magnificent villa hotels right in the historic center.
The province of Macerata is ideal for those who want to do lots of hiking, home to some of the most alluring Italian villages, including Cingoli, Vissa, Treia, Sarnano, San Ginesio, and Montecassiano. Montecassiano is a typical 15th-century medieval village with a historic center that’s surrounded by well-preserved walls with three gates, looking as if it stepped out of the pages of a fairytale. The beautiful walls of Palazzo dei Priori are one of the best examples of Gothic architecture in Marche in addition to serving as a setting for the town’s many historical re enactments. There are many hiking trails within easy reach, in fact, just outside the town walls there are scenic trails at Parco del Cerreto. Montecassiano sits along a popular pilgrimage route, Cammini Lauretani traveling between Assisi and Loreto, with the village part of the seventh leg. Plus, Mount Sibillini National Park, a 45-minute drive south, offers miles and miles of trails.
The capital city of the province of the same name, Ascoli Piceno offers timeless charm that predates even Rome as well as hosting the country’s second-largest medieval reenactment event, La Quintana, which takes place annually in July and August. Ascoli Piceno is also a treasure trove when it comes to fine wine and cuisine, making it one of the best for foodies and oenophiles. Just northeast of the city, Piceno wine country is renowned for its world-class wines while offering unique experiences like tasting menus perfectly paired with the area’s wines by a chef and sommelier. From tagliatelle with truffles to pizza, with Ascoli Piceno boasting the most award-winning pizzerias in Marche, there is an abundance of delicious food and drink to discover here. The city celebrates its culinary heritage with the Ascolive Festival in August, dedicated to Olive all' Ascolana, the region’s signature fried olives stuffed with beef, chicken, pork, eggs, and Parmesan cheese.
Fano is an unbeatable destination for many with an attractive combination of quality beaches that include sandy and pebbly stretches, train accessibility, appealing town life, and historical sites, with a focus on ancient Roman ruins. Located along the Adriatic coast at the mouth of the Metauro River, it has a small-town feel with friendly residents while sitting on the site of the ancient Fanum Fortunae, founded around the 3rd century BC as the region’s oldest Roman settlement. The Malatesta Fortress is one of the symbols of Fano, standing at the north corner of the Roman city walls. In the summer it frequently hosts various exhibitions and events. The Arch of Augustus, a city gate, is another one of its important symbols, once marking the access to the sea from Via Flaminia, an ancient Roman route. The wide range of accommodation options includes beach hotels and beautiful boutique venues in the town center.
One of the main ports on the Adriatic as well as being home to an international airport, most tourists visiting Marche begin their travels here. It’s worth spending a couple of days in with plenty of delights of its own, as well as being a good base for exploring other destinations in the region. As it’s an off-the-beaten-path city, you won’t find many big tourist crowds here but it does offer a little bit of everything from beautiful beach resorts to rich history. Founded by Greek settlers from Syracuse in the 4 th century BC, its name comes from the Greek word Αγκων, which means "elbow,” referring to the shape of the harbor. It hosts a great archaeology museum, Museo Archeologico Nazionale delle Marche, which sits within a former private villa overlooking the Adriatic. The impressive collection includes prehistoric and Roman-era artifacts. Ancona’s cathedral sits atop Guasco Hill and includes one of the oldest domes in Italy.
One of the most fascinating and beautiful towns in Marche is hilltop Urbino, surrounded by olive groves, forests, and vineyards. The town itself is a true work of art as one of the finest examples of Italian Renaissance architecture. It looks over a valley with the Adriatic in the distance, making it easy to see why it was such an important fortress for the Romans in the 6th century. With everything from intriguing history from the Middle Ages to stories from the Renaissance, it’s a trip back in time. Most of the architecture dates to the 15th and 16th centuries when Urbino was especially prosperous, with UNESCO-listed Ducal Palace one of its symbols and one of Italy’s most important monuments. It was a vital place of learning and home to many prominent Renaissance-era characters. Beyond history, enjoy stunning views from nearly every vantage point that include the Apennine Mountains, Foglia Valley, and the Metauro River.
Located along the Adriatic Coast, Pesaro is a popular summer destination that’s ideal for those who want to spend lots of time at the beach, sunbathing and swimming, but it also offers historical sites with a well-preserved medieval village laid out in traditional Roman style. Founded as a Roman colony in 184 BC, it was an important trading center along the ancient road leading from Rome to the Adriatic Sea, Via Flaminia. During the Renaissance, the city was chosen as the capital of the royal dukedom by the ruling families, which is why it’s home to so many grand palaces and elegant villas. Italian families often choose Pesaro as their favored vacation spot as the sea is more accessible here as compared to other resort towns, with a waterfront promenade and many free, sandy public beaches. Like many Italian seaside resorts, its historic area is slightly inland, connected to the Adriatic by seaside villas and hotels.
The village of Montecassiano lies in the heart of the Marche region, tucked among the hills in the province of Macerata between the Sibillini Mountains and the Adriatic Sea. Its rich traditions and architecture reveal its medieval roots with the village surrounded by high, well preserved walls, with Porta di San Lorenzo its one surviving gate, providing the main entrance to the village in the late 1800s. Every year in July, the Palio dei Terzieri brings it back to the Middle Ages for 10 days, with a joust of the knights, ancient costumes, traditional flavors from the era, dances, and games. Beyond its rich history, it makes a great base for hiking, including trails that are just outside its walls in the Parco del Cerreto. The village is located right along the Cammini Lauretani pilgrimage route that connects Loreto and Assisi and Mount Sibillini National Park with its myriad of hiking trails is a 45-minute drive away.
The “City of a Hundred Towers,” Ascoli Piceno was once one of Italy’s most important centers. It’s rich in ancient architecture, including palaces and churches, and there are several centuries-old bell towers. You’ll see traces of the Renaissance era throughout, including its beautiful Piazza del Popolo, the main square. This is also one of the top spots for foodies and oenophiles, famous for its Ascoli olives, found in local dishes at nearly every restaurant. It’s something that’s celebrated during the Ascolive Festival which is dedicated to the region’s signature dish, Olive all' Ascolana, fried stuffed olives. Ascoli Piceno also boasts the highest concentration of award-winning pizzerias in the region, and dishes like tagliatelle with truffles are popular too. Just outside the city, Piceno wine country is a great place for tasting and touring, with plenty of world-class wines to sample and restaurants serving tasting menus with each dish paired with the perfect glass.
Located in the north part of the Marche region, seaside Fano is unusual for a beach resort town in that it’s also one of the most appealing places for history buffs. It attracts many visitors during the summer who come to enjoy the sea and the sand, but it also boasts a rich history that dates back two thousand years. It was once the largest Roman settlement on the Adriatic and today, visitors can explore many interesting Roman monuments and ruins in addition to 16th -century buildings in the historical center. You’ll enter one of the town’s main sights, the Arch of Augustus, a symbol of Fano that once marked access to the Adriatic from the ancient Roman route Via Flaminia. Among the many other attractions is the Domus Romana, a Roman villa that dates to the 1 st century AD with floor mosaics that are almost perfectly intact, including some impressive colored pieces.
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